Episode 39: Building Trust in the Digital Age

This episode we spoke to Imogen Bunyard, CoFounder of Qadre a startup focussed on building blockchain solutions that tackle trust issues within enterprises. This could include tackling the counterfeit drug market. Imogen has a particular knack for breaking down a complex topic (in this case the blockchain), grounding it reality, and imagining use cases that can really make a difference.

There's a lot of hype and plenty of misinformation around blockchain, it's either the domain of drug smugglers and the dark web; or like AI, it's presumed that it's a silver bullet for every company woe you can imagine. There's also little effort made to make the topic actually understandable, with convoluted analogies galore

We were keen to hear about the paucity of academic research in the field as researchers are drawn away from the academy. There's plenty of articles on the idea of brain drain, as corporates look to build up their intellectual inventory by essentially buying up scientists (sometimes even entire labs). Research skills in data science, computer vision, or AI are incredibly lucrative propositions for organisations, and the big tech companies are hoovering up research departments left and right but at least those fields had time to become established as topics of study within most universities.